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Research papers

The financial market data service for establishments

The paper explains, how periods of economic instability have led to new demands for market research data amongst the suppliers of financial services. During times of stagnating or even reduced market research budgets, the structural survey of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Rolf Pfleiderer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1984
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Citation

Pfleiderer, R. (1984a, June 15). The financial market data service for establishments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-financial-market-data-service-for-establishments


Research papers

What role should research play during an economic crisis? (French)

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Sylvère Piquet, Marie-Reine de Jaham
June 15, 1979
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Citation

Piquet and de Jaham (1979a, June 15). What role should research play during an economic crisis? (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-role-should-research-play-during-an-economic-crisis-french-


Research papers

What role should research play during an economic crisis?

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Sylvère Piquet, Marie-Reine de Jaham
June 15, 1979
×

Citation

Piquet and de Jaham (1979a, June 15). What role should research play during an economic crisis?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-role-should-research-play-during-an-economic-crisis-


Research papers

The role of market research in the Esso-Cleveland integration

This paper describes the contribution of market research to the work of a multi-brand study group set up by Esso Petroleum in the U.K. to find an answer to the questions: How many brands does Esso need in the U.K.? At which market segments should...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: David Lowe-Watson
Company: ESSO
September 1, 1974
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Citation

Lowe-Watson, D. (1974a, September 01). The role of market research in the Esso-Cleveland integration. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-market-research-in-the-esso-cleveland-integration